Luxury Travel Consulting Expert

With 35 years of experience, Lars Jonsson offers unparalleled consulting services in luxury travel to hotels, airlines, and tourism organisations. Contact him today for a collaboration - Your man in Scandinavia! 

Our Unique Services

Explore our bespoke consulting services tailored for the luxury travel industry - connecting The Nordics with Indian Ocean and Oceania - Business to business.

Hotel Consulting

Enhancing guest experiences through tailored strategies and operations. Offering services like product development, mystery shopping, soft openings evaluation etc.

Airline Consultancy Services

Helping airlines to develop new destinations, organizing fam trips,  training of travel agents and media representation .

Tourism Organisation Support

Guiding development of sustainable, high-end travel initiatives, training of travel agents, PR and media projects.

Luxury travel expert with 35 years experience

With 35 years of unparalleled expertise in luxury longhaul travel, Lars Jonsson is your go-to consultant for reaching out to the Nordic travel trade. He has extensive knowledge of the Nordic market.  His deep understanding of the industry's nuances and trends ensures unmatched insights and tailored solutions for every client. Whether enhancing guest experiences or optimising operational efficiency, Lars Jonsson brings a unique blend of knowledge and innovation to the table. 

Why Choose Lars Jonsson Consulting

Expert insights and bespoke solutions for luxury travel. With an eye for details!

Product development

Focus on the Guest Experience, refining products and processes leads to better yield and profit. 

Tailored Solutions

Personalised strategies for hotels and airlines to increase awareness and profitability.

 Connecting people

Great contact network in the Nordic luxury travel industry, with main focus on the Swedish market.

Global Connection

Successful partnerships with top-tier tourism organisations, hotels and airlines.Access to a vast network in the travel industry from Scandinavia to the World.

Industry Testimonials

Discover what some industry partners say about Lars Jonsson's ability to grow business.
Nina Astor, Sales Manager Leisure
qatar airways north europe
"Working with Lars is an absolute pleasure. As a business partner, Lars is deeply committed and exceptionally loyal — he always goes the extra mile and beyond to deliver on his promises. He has a passion for truly unique experiences, both in the air and on the ground. I wholeheartedly recommend working with Lars"
Jeanette Bolin, CEO
Kastanj Collection - a taste of the luxury world
"Mr Lars Jönsson is a very professional person with whom I have had a very long  relation to in the travel industry. He is experienced, trustworthy, real and have great connection to every corner of the travel industry from airlines, hotels and clients. It’s always a great pleasure doing business with Lars."
 
Ahmed Shamaan, Director of Sales
Universal Resorts, Maldives
"Lars has a keen eye for detail and a deep understanding of what guests look for. His feedback is both insightful and constructive grounded in years of hands-on experience. His perspective adds great value and we appreciate his thoughtful approach and genuine collaboration"
Background

Founder of Tour Pacific

Bringing Oceania and Indian Ocean to Sweden!

With two empty hands, no clients and no suppliers, Lars started Tour Pacific in 1993. The vision was to bring Swedish tourists to the South Pacific, New Zealand and Australia. 
Tour Pacific eventually became a leading Australia specialist in Sweden. Lars saw an opportunity in the youth market and he decided to start Work & Travel Company 2001. After a few successful years the company merged with Goxplore and was sold 12 years later to the two business partners.
Lars now focussed on the luxury end of the market and in 2010 Indian Ocean was introduced in the Tour Pacific portfolio.  The company survived the pandemic and was sold to Intoit Travel Group in 2024.
Lars stepped down as CEO and in 2026, 33 years after the start, Lars left the company. 

Get in Touch

Connect with Lars Jonsson for a proposal of collaboration      - A first step to a successful partnership! Private persons wishing to book a holiday; please contact a travel agent.