Hotel Consulting
Enhancing guest experiences through tailored strategies and operations. Offering services like product development, mystery shopping, soft openings evaluation etc.
Luxury Travel Consulting Expert
With 35 years of experience, Lars Jonsson offers unparalleled consulting services in luxury travel to hotels, airlines, and tourism organisations. Contact him today for a collaboration - Your man in Scandinavia!
Our Unique Services
Explore our bespoke consulting services tailored for the luxury travel industry - connecting The Nordics with Indian Ocean and Oceania - Business to business.
Airline Consultancy Services
Helping airlines to develop new destinations, organizing fam trips, training of travel agents and media representation .
Tourism Organisation Support
Guiding development of sustainable, high-end travel initiatives, training of travel agents, PR and media projects.
Luxury travel expert with 35 years experience
With 35 years of unparalleled expertise in luxury longhaul travel, Lars Jonsson is your go-to consultant for reaching out to the Nordic travel trade. He has extensive knowledge of the Nordic market. His deep understanding of the industry's nuances and trends ensures unmatched insights and tailored solutions for every client. Whether enhancing guest experiences or optimising operational efficiency, Lars Jonsson brings a unique blend of knowledge and innovation to the table.
Why Choose Lars Jonsson Consulting
Expert insights and bespoke solutions for luxury travel. With an eye for details!
Product development
Focus on the Guest Experience, refining products and processes leads to better yield and profit.
Tailored Solutions
Personalised strategies for hotels and airlines to increase awareness and profitability.
Connecting people
Great contact network in the Nordic luxury travel industry, with main focus on the Swedish market.
Global Connection
Successful partnerships with top-tier tourism organisations, hotels and airlines.Access to a vast network in the travel industry from Scandinavia to the World.
Our previous partners
Previously worked with these strong brands as GSA to raise awareness and sales in the Nordic market, as a side operation to the touroperator business.
Luxury cruises
Promoting the brand to travel agents and tour operators, staff training digital and by visiting the agents offices. Arranging ship visits with tour on the ship and 3-course lunch to high-end clients as well as travel agents and journalists.
Major DMC to Australia
Selling hotels and ground services to the travel industry. Introducing an online B2B system to travel agents in Scandinavia. Product training, famils and product support.
Local South Pacific airline
One of the first partners was Polynesian Airlines, flag carrier of Samoa. Being in the early 90´s we hold a ticket stock and issued flight tickets through the Pacific manually.
Industry Testimonials
Discover what some industry partners say about Lars Jonsson's ability to grow business.
Nina Astor, Sales Manager Leisure
qatar airways north europe
"Working with Lars is an absolute pleasure. As a business partner, Lars is deeply committed and exceptionally loyal — he always goes the extra mile and beyond to deliver on his promises. He has a passion for truly unique experiences, both in the air and on the ground. I wholeheartedly recommend working with Lars"
Jeanette Bolin, CEO
Kastanj Collection - a taste of the luxury world
"Mr Lars Jönsson is a very professional person with whom I have had a very long relation to in the travel industry. He is experienced, trustworthy, real and have great connection to every corner of the travel industry from airlines, hotels and clients. It’s always a great pleasure doing business with Lars."
Ahmed Shamaan, Director of Sales
Universal Resorts, Maldives
"Lars has a keen eye for detail and a deep understanding of what guests look for. His feedback is both insightful and constructive grounded in years of hands-on experience. His perspective adds great value and we appreciate his thoughtful approach and genuine collaboration"
